DISCOVERY

We guided the team through a comprehensive discovery process, reviewing both quantitative and qualitative UX insights. We also examined customer personas, current branding, and conducted a competitive analysis. The final step involved securing approval on the wireframes.

Design

We eliminated the need for users to pinch and zoom into PDF menus by introducing easily updatable menu lists with food images. We also simplified finding the nearest taproom or restaurant with an intuitive store locator. Additionally, we streamlined the online booking process and added a seamless online ordering feature for greater convenience.

development

Our rapid prototypes enabled the Nova team to explore the site, test micro interactions, and engage with the enhanced information architecture, ensuring they had a clear vision of the final product before we entered the development phase.

REsults

Increased
Online sales

The new website led to a significant increase in online to-go orders, while also boosting in-store sales of canned beer and kombucha through improved visibility and a streamlined ordering experience.

Increased satisfaction

Building a new website allowed users to easily reserve tables, find information about in-house events, and navigate the menu, leading to increased customer satisfaction.

Increased
Reservations

The new website significantly increased online reservations, boosting nightly revenue while freeing up servers to engage more with guests without interruptions from phone calls.

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