Original Pancake House
Generations of award-winning breakfasts deserve a website to match
The Original Pancake House has been serving award-winning breakfasts for generations, with locations across Washington, Indiana, and New York. The brand had real warmth and history behind it, but the website was not telling that story. PDF menus created a poor mobile experience, location management was confusing across three states, and the site lacked the visual character to communicate what makes OPH worth seeking out. Mithril rebuilt the site to be as inviting as the restaurants themselves: a content-rich, fully native digital presence that makes it easy for any guest to find their local OPH, browse the menu on their phone, and join the waitlist before they arrive.
Web Design · Development · SEO · Waitlist Integration
Visit siteWhat we built
Fully-native menu design, matching brand styles and increasing SEO/keyword targeting opportunities
Modern UX that uses latest patterns to increase user engagement
Fully integrated location selection from any page, allowing users to easily make a reservation at their local OPH
How we got there
The Problem
- PDF menus causing frustration for mobile users and leaving SEO benefit on the table
- Confusing location management across locations in WA, IN and NY
- Lack of brand identity and missing content that showcased the food and atmosphere
The Solution
PDF menus were replaced with a fully native menu system built directly into the CMS, matching the OPH visual brand and making every item discoverable through search. A location-aware selection system was integrated across the entire site so users can filter content, menus, and reservation tools based on their nearest location without friction. The brand identity was elevated throughout with rich photography and storytelling that communicates the atmosphere and quality of the food. A modern online waitlist integration gives guests the ability to secure their spot from their phone before they ever leave home.
The Results
- Significant increase in online ordering
- More in-person guests booking through online waitlist
- Improved search results rankings in key markets
“Great experience, from beginning to end! Details of our site were connected to the story we were trying to tell, and it was built to meet our needs and wants not only for the present, but the future too!”Eddie Sugawara, Director of Culture & Development
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