Six Rivers Solar
45 years of Humboldt County solar leadership, digitally empowered
Six Rivers Solar has been the leading solar installer in Humboldt County, California since 1980, but their digital presence did not reflect 45 years of market leadership. They were invisible in local search, lead capture forms were generic, and the brand voice lacked the authority their track record had earned. Mithril built a high-performance website with a clear purpose: put Six Rivers Solar at the top of local search results, attract better-qualified leads, and give the brand the credibility and voice it deserved.
Web Design · Development · Local SEO · CMS
Visit siteWhat we built
Comprehensive local SEO targeting through dedicated location pages, each featuring NREL statistics on solar production
Native CMS integration to make content management scalable and accessible for key stakeholders
Robust form design with real-time savings predictions for potential customers
How we got there
The Problem
- Lack of local SEO strategy, preventing Six Rivers Solar from appearing in key local areas
- Generic CTA and form design, limiting lead capture opportunities and producing less qualified leads
- Missing a true brand identity and authoritative voice as the market leader for more than 45 years
The Solution
A comprehensive local SEO strategy was executed through a network of dedicated location and service pages, each built with NREL-sourced solar production data specific to that geography. This gave Six Rivers Solar a meaningful organic footprint across every key service area in Humboldt, Mendocino, and Del Norte counties. Lead capture forms were redesigned with contextual intelligence, including real-time savings estimates based on user inputs, which improved both the volume and quality of incoming leads. The brand identity was rebuilt to position Six Rivers as the authoritative regional expert, with messaging that reflects their decades of experience. A native CMS integration gives the internal team full control over content without requiring developer involvement.
The Results
- 400% increase in traffic within first 30 days
- Increase in qualified leads
- Massive improvement in speed to lead and overall conversion
- Search result improvement across key locations
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