SEO / AEO / SEM

Insights, tips, and hand-curated resources to help you build better digital experiences.

SEO / AEO / SEMWebsite OptimizationApr 11, 2026

Why Your Homepage Isn't the Front Door Anymore

Your homepage used to be the front door of your website. For most small businesses, that hasn't been true for years. Google sitelinks, AI Overviews, and deep-linked search results mean that visitors can arrive at almost any page on your site first. Here's what that shift looks like, why it matters, and how to make every page on your website work as a landing page.

SEO / AEO / SEMApr 8, 2026

Your Website Is Either Capturing Customers or Losing Them. Here's How to Know.

Most local business owners assume their website is fine. It usually isn't. This post breaks down the six categories Mithril Media evaluates in a free website audit, SEO, mobile performance, page speed, navigation, conversion, and local search, and explains why the gap between how a business owner perceives their site and how it actually performs is almost always significant, and always has a dollar value attached to it. The Six Rivers Solar case study shows what's possible when audit findings are acted on: 400% increase in passive leads in month one, tripled organic traffic, and a $1,200 client acquisition cost. The post closes with a no-cost, no-obligation offer for any Humboldt County business that wants to know the truth about where they stand.

Structured data snapshot and someone holding a phone with search results

SEO / AEO / SEMWebsite OptimizationVideoApr 3, 2026

Structured Data is The Quiet Advantage Most Small Businesses Are Missing

Structured data is one of the most effective and least understood tools in small business SEO. It tells search engines exactly what your business does, where you are, and why someone should click. Most small business websites do not have it. Here is how to change that.

Website DesignSEO / AEO / SEMApr 2, 2026

Before We Design Anything, We Do This

Before a single font gets chosen or a color palette gets pulled, we sit down with every client for a brand discovery session. It's part interview, part workshop, part honest conversation about who you are, what you believe, and where you're headed. No design software open. Just questions.

What AEO means for small business websites

SEO / AEO / SEMMar 27, 2026

What Answer Engine Optimization Actually Means for Your Business

Search is changing faster than most business owners realize. AI tools like ChatGPT and Google's AI Overviews are answering questions directly, and the websites that show up in those answers are winning a new kind of visibility. Answer Engine Optimization is the practice of making sure your business is one of them.

Website OptimizationWebsite DesignSEO / AEO / SEMMar 26, 2026

What Pro Sports Teams Can Teach Local Businesses About Web Design

Every day is Opening Day for your digital presence, people are searching for what you offer right now, deciding in seconds whether to call you or click away to a competitor. The question is whether your site is ready to win that moment.

Case StudySEO / AEO / SEMWebsite DesignMar 23, 2026

How We Helped Six Rivers Solar Turn Their Website Into a Lead Generation Machine

A behind-the-scenes look at how Mithril Media helped Six Rivers Solar — Humboldt County's leading solar installer since 1980 — turn an underperforming website into a passive lead generation machine. We walk through the specific problems we found, what we rebuilt, and why it worked, including a 400% increase in leads in the first month and a $1,200 client acquisition cost through organic search.

Website DesignSEO / AEO / SEMWebsite OptimizationMar 12, 2026

What Makes a Good Homepage

Your homepage has about five seconds to earn a visitor's attention. Here's what it needs to do in that window and how most businesses get it wrong.

Tips for improving local SEO for your business

SEO / AEO / SEMWebsite OptimizationMar 7, 2026

Why Your Business Isn't Showing Up in Search (And What to Do About It)

A practical guide to local SEO for business owners. Learn why specificity beats scale and how to actually show up in search for the communities you serve.

Website OptimizationSEO / AEO / SEMJun 14, 2023

The Power of Image Optimization: Enhancing Your Website's Performance and User Experience

Curious why it's important to optimize your images for your website? Have a look at some of the key reasons why you should along with some recommendations on how to!

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